Manager's guide to marketing, advertising, and publicity
| Main Author: | |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
New York :
McGraw Hill,
c2010.
|
| Series: | Briefcase book.
|
| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary |
| LEADER | 02085cam a2200505Ia 4500 | ||
|---|---|---|---|
| 001 | 2666 | ||
| 003 | OCoLC | ||
| 005 | 20130711002245.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 091026s2010 nyua o 001 0 eng d | ||
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| 035 | # | # | |a (OCoLC)459797208 |
| 037 | # | # | |b OverDrive, Inc. |n http://www.overdrive.com |
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| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | # | |a Callen, Barry. |
| 245 | 1 | 0 | |a Manager's guide to marketing, advertising, and publicity |c Barry Callen. |h [electronic resource] / |
| 260 | # | # | |a New York : |b McGraw Hill, |c c2010. |
| 300 | # | # | |a 1 online resource (xviii, 250 p.) : |b ill. |
| 490 | 1 | # | |a Briefcase books |
| 500 | # | # | |a Includes index. |
| 588 | # | # | |a Description based on print version record. |
| 650 | # | 0 | |a Marketing. |
| 650 | # | 0 | |a Advertising. |
| 650 | # | 0 | |a Publicity. |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x General. |x Marketing |2 bisacsh |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh |
| 655 | # | 4 | |a Electronic books. |
| 655 | # | 7 | |a Electronic books. |2 local |
| 776 | 0 | 8 | |a Callen, Barry. |d New York : McGraw Hill, c2010 |i Print version: |t Manager's guide to marketing, advertising, and publicity. |w (OCoLC)277205846 |z 0071627960 |z 9780071627962 |
| 830 | # | 0 | |a Briefcase book. |
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