Manager's guide to marketing, advertising, and publicity
| Main Author: | |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
New York :
McGraw Hill,
c2010.
|
| Series: | Briefcase book.
|
| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | 1 online resource (xviii, 250 p.) : ill. |
| ISBN: | 9780071713467 (electronic bk.) 0071713468 (electronic bk.) |