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02570cam a2200517Ia 4500 |
| 001 |
26313 |
| 005 |
20150319072043.0 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
070702s2007 enka ob 001 0 eng d |
| 019 |
# |
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|a 426466127
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|a 9780470511879 (electronic bk.)
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|a 0470511877 (electronic bk.)
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|a 9780470687413 (electronic bk.)
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| 020 |
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|a 047068741X (electronic bk.)
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| 020 |
# |
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|z 0470026014 (Cloth)
|
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# |
# |
|a (OCoLC)150526390
|z (OCoLC)426466127
|
| 040 |
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# |
|a N$T
|b eng
|c N$T
|d YDXCP
|d OCLCQ
|d CNCGM
|d OCLCQ
|d IDEBK
|d OCLCQ
|d TEFOD
|d OCLCF
|
| 049 |
# |
# |
|a MAIN
|
| 050 |
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|a HF5415.123
|b .T388 2007eb
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|a BUS
|x 058010
|2 bisacsh
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|a 658.8/101
|2 22
|
| 100 |
1 |
# |
|a Taylor, Jim,
|d 1964-
|
| 245 |
1 |
0 |
|a Rigorous magic
|b communication ideas and their application /
|c Jim Taylor & Steve Hatch.
|h [electronic resource] :
|
| 260 |
# |
# |
|a Chichester, England ;
|a Hoboken, NJ :
|b Wiley,
|c c2007.
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| 300 |
# |
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|a 1 online resource (xxv, 278 p.) :
|b ill.
|
| 504 |
# |
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|a Includes bibliographical references (p. [269]-270) and index.
|
| 505 |
0 |
# |
|a The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye to strategy -- Beyond strategic vs executional -- Inventing a brand : the 'KR bar' -- Communication combinations -- Knowing your 'HOCOs' -- Generating ideas -- Judging brand ideas : trout or trolley? -- Epilogue : the era of rigorous magic.
|
| 588 |
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|a Description based on print version record.
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| 650 |
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0 |
|a Communication in marketing.
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| 650 |
# |
0 |
|a Brand name products.
|
| 650 |
# |
0 |
|a Branding (Marketing)
|
| 650 |
# |
0 |
|a Advertising.
|
| 650 |
# |
7 |
|a BUSINESS & ECONOMICS
|x Management.
|x Sales & Selling
|2 bisacsh
|
| 650 |
# |
7 |
|a Advertising.
|0 (OCoLC)fst00797511
|2 fast
|
| 650 |
# |
7 |
|a Brand name products.
|0 (OCoLC)fst00837883
|2 fast
|
| 650 |
# |
7 |
|a Branding (Marketing)
|0 (OCoLC)fst01743755
|2 fast
|
| 650 |
# |
7 |
|a Communication in marketing.
|0 (OCoLC)fst00870196
|2 fast
|
| 655 |
# |
4 |
|a Electronic books.
|
| 700 |
1 |
# |
|a Hatch, Steve.
|
| 776 |
0 |
8 |
|a Taylor, Jim, 1964-
|d Chichester, England ; Hoboken, NJ : Wiley, c2007
|i Print version:
|t Rigorous magic.
|w (OCoLC)83608217
|w (DLC) 2007004230
|z 0470026014
|z 9780470026014
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=194211
|z View fulltext via EzAccess
|
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|a YBP Library Services
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|a Ingram Digital eBook Collection
|b IDEB
|n 85599
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| 938 |
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|a EBSCOhost
|b EBSC
|n 194211
|