Description: Rigorous magic

Bibliographic Details
Main Author:	Taylor, Jim, 1964-
Other Authors:	Hatch, Steve.
Format:	Electronic
Language:	English
Published:	Chichester, England ; Hoboken, NJ : Wiley, c2007.
Subjects:	Communication in marketing. Brand name products. Branding (Marketing) Advertising. BUSINESS & ECONOMICS > Management. > Sales & Selling Electronic books.
Online Access:	View fulltext via EzAccess

Description
Physical Description:	1 online resource (xxv, 278 p.) : ill.
Bibliography:	Includes bibliographical references (p. [269]-270) and index.
ISBN:	9780470511879 (electronic bk.) 0470511877 (electronic bk.) 9780470687413 (electronic bk.) 047068741X (electronic bk.)