Place branding glocal, virtual and physical identities, constructed, imagined and experienced /
How will places continue to compete for the attention of potential investors, migrant workers, traders, students or tourists in an overcrowded, globalised and increasingly online market? This book provides a new perspective on the subject of Place Branding. In particular, it capitalizes on gaps acro...
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| Format: | Electronic |
| Language: | English |
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Basingstoke :
Palgrave Macmillan,
2009.
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| Online Access: | View fulltext via EzAccess |