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| LEADER |
01249cam a22003014a 4500 |
| 001 |
25724 |
| 003 |
DLC |
| 005 |
20121205164504.0 |
| 008 |
101013s2011 paua b 001 0 eng |
| 010 |
# |
# |
|a 2010042274
|
| 020 |
# |
# |
|a 9781609600747 (hardcover)
|
| 020 |
# |
# |
|a 9781609600761 (ebook)
|
| 040 |
# |
# |
|a DLC
|c DLC
|d DLC
|
| 050 |
# |
# |
|a LC5803.M37
|b M37 2011
|
| 082 |
# |
# |
|a 371.35/80688
|2 22
|
| 245 |
# |
# |
|a Marketing online education programs
|b frameworks for promotion and communication
|c Ugur Demiray, Serdar Sever
|
| 260 |
# |
# |
|a Hershey PA
|b Information Science Reference
|c c2011
|
| 300 |
# |
# |
|a xxi, 440 p.
|b ill.
|c 29 cm
|
| 500 |
# |
# |
|a "Premier Reference Source"--Cover
|
| 504 |
# |
# |
|a Includes bibliographical references (p. 385-422) and index
|
| 520 |
# |
# |
|a "This book provides an integrated marketing communications perspective to communication and promotion issues of online programs"--Provided by publisher
|
| 650 |
# |
# |
|a Distance education
|x Marketing.
|
| 650 |
# |
# |
|a Internet marketing
|
| 650 |
# |
# |
|a Internet in education
|
| 700 |
# |
# |
|a Demiray, Ugur
|
| 700 |
# |
# |
|a Sever, N. Serdar
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-074-7
|z View fulltext via EzAccess
|