Marketing online education programs frameworks for promotion and communication

• Other Authors: Demiray, Ugur, Sever, N. Serdar
• Format: Book
• Published: Hershey PA Information Science Reference c2011
• Subjects: Distance education > Marketing.; Internet marketing; Internet in education
• Online Access: View fulltext via EzAccess
• Item Description: "Premier Reference Source"--Cover
• Physical Description: xxi, 440 p. ill. 29 cm
• Bibliography: Includes bibliographical references (p. 385-422) and index
• ISBN: 9781609600747 (hardcover); 9781609600761 (ebook)

"This book provides an integrated marketing communications perspective to communication and promotion issues of online programs"--Provided by publisher