Virtual worlds and e-commerce technologies and applications for building customer relationships

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.

Bibliographic Details
Other Authors: Ciaramitaro, Barbara L.
Format: Book
Published: Hershey PA Business Science Reference c2011
Subjects:
Online Access:View fulltext via EzAccess
LEADER 01277cam a2200277 a 4500
001 25664
003 DLC
005 20101214173533.0
008 100426s2011 paua b 001 0 eng
010 # # |a 2010016428 
020 # # |a 9781616928087 (hardcover) 
020 # # |a 9781616928100 (ebook) 
040 # # |a DLC  |c DLC  |d DLC 
042 # # |a pcc 
050 # # |a HF5548.32  |b .V567 2011 
082 # # |a 658.8/72  |2 22 
245 # # |a Virtual worlds and e-commerce  |b technologies and applications for building customer relationships  |c Barbara Ciaramitaro, [editor] 
260 # # |a Hershey PA  |b Business Science Reference  |c c2011 
300 # # |a xx, 375 p.  |b ill.  |c 29 cm 
504 # # |a Includes bibliographical references (p. 328-359) and index 
520 # # |a "This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher. 
650 # # |a Electronic commerce 
650 # # |a Virtual reality 
650 # # |a Consumers 
700 # # |a Ciaramitaro, Barbara L. 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-61692-808-7  |z View fulltext via EzAccess