Virtual worlds and e-commerce technologies and applications for building customer relationships
"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.
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| Format: | Book |
| Published: |
Hershey PA
Business Science Reference
c2011
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| Online Access: | View fulltext via EzAccess |
| Summary: | "This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher. |
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| Physical Description: | xx, 375 p. ill. 29 cm |
| Bibliography: | Includes bibliographical references (p. 328-359) and index |
| ISBN: | 9781616928087 (hardcover) 9781616928100 (ebook) |