Electronic commerce management for business activities and global enterprises : competitive advantages / In Lee.
"This book addresses the many new emerging ideas and applications in electronic commerce and presents tools and techniques in all aspects of e-commerce development and management in the digital economy"--Provided by publisher.
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| Format: | Book |
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Hershey, PA :
Business Science Reference,
2012.
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| Online Access: | View fulltext via EzAccess |
Table of Contents:
- Introduction
- Introduction to e-commerce in the global economy
- Web 2.0
- Foundations of e-commerce
- Consumer and business sides of e-commerce
- B2C e-commerce and C2C e-commerce
- B2C online consumer behavior
- B2C marketing
- B2B e-commerce and e-marketplaces
- Mobile commerce
- Technology side of e-commerce
- Electronic payment
- Security and privacy in e-commerce
- Web technologies
- Emerging trends and issues
- Issues, opportunities, and challenges in e-commerce.