|
|
|
|
| LEADER |
01846cam a2200301 a 4500 |
| 001 |
25603 |
| 003 |
DLC |
| 005 |
20120719115448.0 |
| 008 |
120130s2012 pauab b 001 0 eng |
| 010 |
# |
# |
|a 2012002886
|
| 020 |
# |
# |
|a 9781466618008 (hardcover)
|
| 020 |
# |
# |
|a 9781466618015 (ebook)
|
| 020 |
# |
# |
|a 9781466618022 (print & perpetual access)
|
| 040 |
# |
# |
|a DLC
|c DLC
|d DLC
|
| 042 |
# |
# |
|a pcc
|
| 050 |
# |
# |
|a HF5548.32
|b .L435 2012
|
| 082 |
# |
# |
|a 658.8/72
|2 23
|
| 100 |
# |
# |
|a Lee, In,
|d 1958-
|
| 245 |
# |
# |
|a Electronic commerce management for business activities and global enterprises :
|b competitive advantages / In Lee.
|
| 260 |
# |
# |
|a Hershey, PA :
|b Business Science Reference,
|c 2012.
|
| 300 |
# |
# |
|a 496 p. :
|b ill., map ;
|c 27 cm.
|
| 504 |
# |
# |
|a Includes bibliographical references and index.
|
| 505 |
# |
# |
|a Introduction -- Introduction to e-commerce in the global economy -- Web 2.0 -- Foundations of e-commerce -- Consumer and business sides of e-commerce -- B2C e-commerce and C2C e-commerce -- B2C online consumer behavior -- B2C marketing -- B2B e-commerce and e-marketplaces -- Mobile commerce -- Technology side of e-commerce -- Electronic payment -- Security and privacy in e-commerce -- Web technologies -- Emerging trends and issues -- Issues, opportunities, and challenges in e-commerce.
|
| 520 |
# |
# |
|a "This book addresses the many new emerging ideas and applications in electronic commerce and presents tools and techniques in all aspects of e-commerce development and management in the digital economy"--Provided by publisher.
|
| 650 |
# |
# |
|a Electronic commerce
|x Management.
|
| 650 |
# |
# |
|a International business enterprises.
|
| 650 |
# |
# |
|a Technological innovations
|x Management.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-1800-8
|z View fulltext via EzAccess
|