The economics of sports broadcasting

• Main Author: Gratton, Chris, 1948-
• Other Authors: Solberg, Harry Arne.
• Format: Electronic
• Language: English
• Published: London ; New York : Routledge, 2007.
• Subjects: Television broadcasting of sports > Economic aspects.; LANGUAGE ARTS & DISCIPLINES > Journalism.; Electronic books.
• Online Access: View fulltext via EzAccess

The meteoric growth of sports broadcasting has had huge financial implications for a number of related industries, and in many cases has affected the sports themselves. This book examines socio-economic issues surrounding this very modern phenomenon.

Table of Contents:

• Introduction
• The demand for sports broadcasting
• The structure of supply
• The cost structure of sports broadcasting
• Integration
• Competition between channels : a game theory approach
• The pricing and selling of TV sports rights
• The auctioning of sports rights
• Market intervention in sports broadcasting.