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02289cam a2200433Ia 4500 |
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255 |
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OCoLC |
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20130710235707.0 |
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m o d |
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cr cnu---unuuu |
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070830s2007 enka ob 001 0 eng d |
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|a 9780203003855 (electronic bk.)
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|a 0203003853 (electronic bk.)
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|a AU@
|b 000043606334
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|a AU@
|b 000046984600
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|a (OCoLC)166422799
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|a N$T
|b eng
|c N$T
|d OCLCQ
|d MYPMP
|d MERUC
|d OCLCQ
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|a MYTA
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|a GV742.3
|b .G73 2007eb
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|a LAN
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|2 bisacsh
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|a 070.4/49796
|2 22
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1 |
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|a Gratton, Chris,
|d 1948-
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| 245 |
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|a The economics of sports broadcasting
|c Chris Gratton and Harry Arne Solberg.
|h [electronic resource] /
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|a London ;
|a New York :
|b Routledge,
|c 2007.
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| 300 |
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|a 1 online resource (x, 233 p.) :
|b ill.
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| 504 |
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|a Includes bibliographical references (p. 222-225) and index.
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|a Introduction -- The demand for sports broadcasting -- The structure of supply -- The cost structure of sports broadcasting -- Integration -- Competition between channels : a game theory approach -- The pricing and selling of TV sports rights -- The auctioning of sports rights -- Market intervention in sports broadcasting.
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| 520 |
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|a The meteoric growth of sports broadcasting has had huge financial implications for a number of related industries, and in many cases has affected the sports themselves. This book examines socio-economic issues surrounding this very modern phenomenon.
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| 588 |
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|a Description based on print version record.
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| 650 |
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|a Television broadcasting of sports
|x Economic aspects.
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| 650 |
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7 |
|a LANGUAGE ARTS & DISCIPLINES
|x Journalism.
|2 bisacsh
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| 655 |
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4 |
|a Electronic books.
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| 655 |
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7 |
|a Electronic books.
|2 local
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1 |
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|a Solberg, Harry Arne.
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| 776 |
0 |
8 |
|a Gratton, Chris, 1948-
|d London ; New York : Routledge, 2007
|i Print version:
|t Economics of sports broadcasting.
|w (OCoLC)74029211
|w (DLC) 2006033827
|z 0415357802
|z 0415357799
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| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=197275
|z View fulltext via EzAccess
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| 938 |
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|a EBSCOhost
|b EBSC
|n 197275
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| 999 |
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|z 635090427471820035
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