Marketing to moviegoers a handbook of strategies and tactics /
| Main Author: | |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
Carbondale :
Southern Illinois University Press,
c2009.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |
Table of Contents:
- Creative strategy
- Market research
- Paid media advertising
- Promotional tie-ins and product placement
- Licensed merchandise
- Publicity
- Distribution to theaters
- Exhibition
- Major studios
- Independent distributors
- Foreign-language films
- Prints and advertising funds.