|
|
|
|
| LEADER |
02019cam a2200421Ia 4500 |
| 001 |
2428 |
| 003 |
OCoLC |
| 005 |
20130711001636.0 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
090904s2009 ilua o s001 0 eng d |
| 020 |
# |
# |
|a 9781441619570 (electronic bk.)
|
| 020 |
# |
# |
|a 1441619577 (electronic bk.)
|
| 029 |
1 |
# |
|a AU@
|b 000051393664
|
| 035 |
# |
# |
|a (OCoLC)435824455
|
| 040 |
# |
# |
|a N$T
|b eng
|c N$T
|d OCLCQ
|d YDXCP
|d OCLCQ
|d MYPMP
|d OCLCQ
|d OCLCO
|d OCLCQ
|
| 049 |
# |
# |
|a MYTA
|
| 050 |
# |
4 |
|a PN1995.9.M29
|b M37 2009eb
|
| 072 |
# |
7 |
|a PER
|x 004040
|2 bisacsh
|
| 082 |
0 |
4 |
|a 791.43/068/8
|2 22
|
| 100 |
1 |
# |
|a Marich, Robert.
|
| 245 |
1 |
0 |
|a Marketing to moviegoers
|b a handbook of strategies and tactics /
|c Robert Marich.
|h [electronic resource] :
|
| 250 |
# |
# |
|a 2nd ed.
|
| 260 |
# |
# |
|a Carbondale :
|b Southern Illinois University Press,
|c c2009.
|
| 300 |
# |
# |
|a 1 online resource (xii, 318 p.) :
|b ill.
|
| 500 |
# |
# |
|a Includes index.
|
| 505 |
0 |
# |
|a Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
|
| 588 |
# |
# |
|a Description based on print version record.
|
| 650 |
# |
0 |
|a Motion pictures
|x Marketing.
|
| 650 |
# |
0 |
|a Motion pictures
|x Distribution.
|
| 650 |
# |
7 |
|a PERFORMING ARTS
|x Reference.
|x Film & Video
|2 bisacsh
|
| 655 |
# |
4 |
|a Electronic books.
|
| 655 |
# |
7 |
|a Electronic books.
|2 local
|
| 776 |
0 |
8 |
|a Marich, Robert.
|b 2nd ed.
|d Carbondale : Southern Illinois University Press, c2009
|i Print version:
|t Marketing to moviegoers.
|w (OCoLC)222251055
|w (DLC) 2008016284
|z 0809328844
|z 9780809328840
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=285263
|z View fulltext via EzAccess
|
| 938 |
# |
# |
|a YBP Library Services
|b YANK
|n 3093959
|
| 938 |
# |
# |
|a EBSCOhost
|b EBSC
|n 285263
|
| 999 |
# |
# |
|z 635090427501196915
|