Cross-Border Investing The Case of Central and Eastern Europe /

• Main Author: Djarova, Julia. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: Boston, MA : Springer US, 2004.
• Subjects: Finance.; Investment banking.; Securities.; Investments and Securities.; Finance, general.
• Online Access: View fulltext via EzAccess

Cross-Border Investing: The Case of Central and Eastern Europe offers a view that reflects two main hypotheses: -You cannot understand foreign direct investment (FDI) trends and developments unless you understand the company's motives to invest, -You cannot understand a company's cross-bor...

Table of Contents:

• and Summary
• and Summary
• Foreign Direct Investment and Emerging Markets
• The world map of investments
• Dynamics of FDI in Central and Eastern Europe
• Cross-Border Decision-Making
• Analytical approaches towards FDI
• Central and Eastern Europe as an investment area
• Cross-Border Investment Model
• Strategies of Multinationals Towards Central and Eastern Europe: Case Studies
• Automobile industry
• International banking: ING Bank
• Unilever Group
• Numico
• Sara Lee / Douwe Egberts.