Cross-Border Investing The Case of Central and Eastern Europe /

Cross-Border Investing: The Case of Central and Eastern Europe offers a view that reflects two main hypotheses: -You cannot understand foreign direct investment (FDI) trends and developments unless you understand the company's motives to invest, -You cannot understand a company's cross-bor...

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Bibliographic Details
Main Author: Djarova, Julia. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language:English
Published: Boston, MA : Springer US, 2004.
Subjects:
Online Access:View fulltext via EzAccess
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100 1 # |a Djarova, Julia.  |e author. 
245 1 0 |a Cross-Border Investing  |b The Case of Central and Eastern Europe /  |c by Julia Djarova.  |h [electronic resource] : 
264 # 1 |a Boston, MA :  |b Springer US,  |c 2004. 
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505 0 # |a and Summary -- and Summary -- Foreign Direct Investment and Emerging Markets -- The world map of investments -- Dynamics of FDI in Central and Eastern Europe -- Cross-Border Decision-Making -- Analytical approaches towards FDI -- Central and Eastern Europe as an investment area -- Cross-Border Investment Model -- Strategies of Multinationals Towards Central and Eastern Europe: Case Studies -- Automobile industry -- International banking: ING Bank -- Unilever Group -- Numico -- Sara Lee / Douwe Egberts. 
520 # # |a Cross-Border Investing: The Case of Central and Eastern Europe offers a view that reflects two main hypotheses: -You cannot understand foreign direct investment (FDI) trends and developments unless you understand the company's motives to invest, -You cannot understand a company's cross-border investment decision-making unless you understand what the investment area offers. This is the reason why this text builds up a relationship between the world of companies' decision-makers and that of the policy makers in the public sector. It does so by linking the business processes to the factors that together constitute the location profile of a country or a region. Based on more than 15 years of practical experience as well as research in the field of FDI, Dr Julia Djarova offers a Cross-Border Investment Model to describe the logic behind the decision-making process concerning foreign investments made by companies. The model is illustrated by a number of case studies of multinationals. 
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