Tourism and generation Y /

• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2010.
• Subjects: Tourism.; Tourism > Social aspects.; Culture and tourism.; Generation Y > Travel.; Leisure, Recreation and Tourism Economics, (New March 2000); Consumer Economics.; Social Psychology and Social Anthropology, (New March 2000); Tourism and Travel.; Behaviour.; Consumer attitudes.; Consumer behaviour.; Consumer preferences.; Generations.; Visitor behaviour.; Electronic books.
• Online Access: View fulltext via EzAccess
• Physical Description: 1 online resource (xii, 170 pages) : illustrations, charts; Also available in print format.
• Bibliography: Includes bibliographical references and index.
• Access: Access limited to subscribing institution.

This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next, Echo Boomers or the Digital Generation. The book consists of 14 chapters presented in three parts: Gen Y and tourism; Gen Y tourist behaviour; and capitalizing on Gen Y as consumers and producers.