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Tourism management : analysis, behaviour and strategy /

This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools...

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Bibliographic Details
Format: eBook
Language:English
Published: Wallingford, Oxfordshire, UK : CABI, 2008.
Subjects:
Tourism > Management.
Leisure, Recreation and Tourism Economics, (New March 2000)
Marketing and Distribution.
Tourism and Travel.
Decision making.
Evaluation.
Management.
Marketing.
Planning.
Tourism.
Electronic books.
Online Access:View fulltext via EzAccess
Table of Contents:
  • Tourism management theory, research, and practice / Arch G. Woodside and Drew Martin
  • Travel motivation : a critical review of the concept's development / Cathy H.C. Hsu and Songshan (Sam) Huang
  • Culture's consequences on experiencing international tourism services and products / Arch G. Woodside and Inja Ahn
  • Grounded theory of international tourism behaviour : building systematic propositions from Emic interpretations of Japanese travellers visiting the USA / Drew Martin
  • Tourist harassment and responses / Jerome L. McElroy, Peter Tarlow and Karin Carlisle
  • Deconstructing backpacking / Natan Uriely
  • Tourism demand modelling and forecasting / Haiyan Song and Wei Guo
  • Market segmentation in tourism / Sara Dolnicar
  • Advanced topics in tourism market segmentation / Enrique Bigné, Juergen Gnoth and Luisa Andreu
  • When tourists desire an artificial culture : the Bali syndrome in Hawaii / Mark S. Rosenbaum and Ipkin Anthony Wong
  • Advertising travel services to the business traveller / Nancy D. Albers-Miller, Robert D. Straughan and Penelope J. Prenshaw
  • Interpreting and managing special events and festivals / Marian H. Wooten and William C. Norman
  • Theme park tourism and management strategy / Ady Milman
  • Tummy tucks and the Taj Mahal? Medical tourism and the globalization of health care / John Connell
  • Wine tourism and consumers / Donald Getz, Jack Carlsen, Graham Brown and Mark Havitz
  • Complexity at sea : managing brands within the cruise industry / Adam Weaver
  • Internationalization and the hotel industry / Colin Johnson and Maurizio Vanetti
  • Guests' meetings and hotel group room reservations / Rex S. Toh
  • Sport events and strategic leveraging : pushing towards the triple bottom line / Danny O'Brien and Laurence Chalip
  • Deconstructing destination perceptions, experiences, stories and internet search : text analysis in tourism research / Ulrike Gretzel, Zhemg (Phil) Xiang, Karl Wöber and Daniel R. Fesenmaier
  • Importance- performance analysis (IPA) : confronting validity issues / Jay Beaman and Tzung-Cheng (T.C.) Huan
  • Evaluating tourism management programmes : advancing a paradigm shift for achieving highly effective tourism destination management programmes and strategy performance audits / Arch G. Woodside and Marcia Y. Sakai
  • Tourist shopping village success and failure / Laurie Murphy, Gianna Moscardo, Pierre Benckendorff and Philip Pearce
  • Monitoring visitor satisfaction with destinations using expectations, importance and performance constructs / Paul Fallon
  • Tourism's economic contribution vs economic impact assessment : differing roles for satellite accounts and economic modelling / Larry Dwyer, Peter Forsyth, Ray Spurr and Thiep Van Ho
  • Sustainability and tourism dynamics / Robert J. Johnston and Timothy J. Tyrrell
  • Employee empowerment : a key to tourism success / John E. Timmerman and Richard S. Lytle.

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