Essentials of Entrepreneurship and Small Business Management, Global Edition.

• Main Author: Scarborough, Norman M.
• Other Authors: Cornwall, Jeffrey R.
• Format: eBook
• Language: English
• Published: Harlow, United Kingdom : Pearson Education Limited, 2018.
• Edition: 9th ed.
• Subjects: Small business-Management..; New business enterprises-Management..; Entrepreneurship.; Electronic books.
• Online Access: View fulltext via EzAccess

For courses in small business management, entrepreneurship, and new venture creation and/or management.   The foundation to building a successful business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for bu...

Table of Contents:

• Cover
• Engage, Assess, Apply and Develop Employability Skills with MyLab Entrepreneurship
• Title Page
• Copyright Page
• Brief Contents
• Contents
• Preface
• Acknowledgments
• Section I: The Challenge of Entrepreneurship
• Chapter 1: The Foundations of Entrepreneurship
• The World of the Entrepreneur
• What Is an Entrepreneur?
• The Benefits of Entrepreneurship
• Opportunity to Create Your Own Destiny
• Opportunity to Make a Difference
• You be the Consultant: Making the Most of an Opportunity
• Opportunity to Reach Your Full Potential
• Opportunity to Reap Impressive Profits
• You be the Consultant: Decoding the DNA of the Entrepreneur
• Opportunity to Contribute to Society and Be Recognized for Your Efforts
• Opportunity to Do What You Enjoy and Have Fun at It
• The Potential Drawbacks of Entrepreneurship
• Uncertainty of Income
• Risk of Losing Your Entire Investment
• Long Hours and Hard Work
• Lower Quality of Life Until the Business Gets Established
• High Levels of Stress
• Complete Responsibility
• Discouragement
• Behind the Boom: What's Feeding the Entrepreneurial Fire
• The Cultural Diversity of Entrepreneurship
• Young Entrepreneurs
• You be the Consultant: College: The Ideal Place to Launch a Business
• Women Entrepreneurs
• Minority Enterprises
• Immigrant Entrepreneurs
• Part-Time Entrepreneurs
• Home-Based Businesses
• Family Businesses
• Copreneurs
• Corporate Castoffs
• Encore Entrepreneurs
• Retiring Baby Boomers
• Hands on . . . How to: Launch a Successful Business While You Are Still in College
• The Power of "Small" Business
• Putting Failure into Perspective
• How to Avoid the Pitfalls
• Know Your Business in Depth
• Build a Viable Business Model-And Test It
• Use Lean Start-up Principles
• Know When to Pivot
• Develop a Solid Business Plan
• Manage Financial Resources.
• Understand Financial Statements
• Build the Right Team
• Learn to Manage People Effectively
• Set Your Business Apart from the Competition
• Maintain a Positive Attitude
• Developing Skills for Your Career
• Critical Thinking and Problem Solving
• Written and Oral Communication
• Teamwork and Collaboration
• Leadership
• Creativity
• Ethics and Social Responsibility
• Conclusion
• Chapter Summary by Learning Objective
• Discussion Questions
• Beyond the Classroom
• Endnotes
• Chapter 2: Ethics and Social Responsibility: Doing the Right Thing
• An Ethical Perspective
• Three Levels of Ethical Standards
• Moral Management
• The Benefits of Moral Management
• Establishing an Ethical Framework
• Why Ethical Lapses Occur
• An Unethical Employee
• An Unethical Organizational Culture
• Moral Blindness
• Competitive Pressures
• Opportunity Pressures
• Globalization of Business
• Establishing and Maintaining Ethical Standards
• Establishing Ethical Standards
• Maintaining Ethical Standards
• Social Entrepreneurship
• Social Responsibility
• You be the Consultant: Funding Social Ventures Through Franchise Businesses
• Business's Responsibility to the Environment
• Business's Responsibility to Employees
• Cultural Diversity in the Workplace
• Drug Testing
• Sexual Harassment
• Privacy
• Hands on . . . How to: Howto Avoid Sexual HarassmentCharges
• Business's Responsibility to Customers
• Right to Safety
• You be the Consultant: Think Before You Tweet
• Right to Know
• Right to Be Heard
• Right to Education
• Right to Choice
• Business's Responsibility to Investors
• You be the Consultant: But Is It Safe?
• Business's Responsibility to the Community
• Conclusion
• Chapter Summary by Learning Objective
• Discussion Questions
• Beyond the Classroom
• Endnotes.
• Chapter 3: Creativity and Innovation: Keys to Entrepreneurial Success
• Creativity, Innovation, and Entrepreneurship
• Creativity-Essential to Survival
• Can Creativity Be Taught?
• Barriers to Creativity
• You be the Consultant: 10 Keys to Business Innovation
• How to Enhance Creativity
• Enhancing Organizational Creativity
• Enhancing Individual Creativity
• The Creative Process
• Hands on . . . How to: Createa Culture of Creativity andInnovation
• Step 1. Preparation
• Step 2. Investigation
• Step 3. Transformation
• Step 4. Incubation
• Step 5. Illumination
• Step 6. Verification
• Step 7. Implementation
• Techniques for Improving the Creative Process
• Brainstorming
• Mind Mapping
• Force-Field Analysis
• TRIZ
• Rapid Prototyping
• Intellectual Property: Protecting Your Ideas
• Patents
• You be the Consultant: How Would You Rule in These Intellectual Property Cases?
• Hands on . . . How to: ProtectYour Company's IntellectualProperty-Both at Home andAbroad
• Copyrights
• Protecting Intellectual Property
• Conclusion
• Chapter Summary by Learning Objective
• Discussion Questions
• Beyond the Classroom
• Endnotes
• Section II: The Entrepreneurial Journey Begins
• Chapter 4: Conducting a Feasibility Analysis and Designing a Business Model
• Idea Assessment
• Feasibility Analysis
• Industry and Market Feasibility
• Porter's Five Forces Model
• Rivalry Among Companies Competing in the Industry
• Hands on . . . How to: Forces Shaping Innovation: The Driverless Car
• Bargaining Power of Suppliers to the Industry
• Bargaining Power of Buyers
• Threat of New Entrants to the Industry
• Threat of Substitute Products or Services
• Five Forces Matrix
• Market Niches
• Product or Service Feasibility Analysis: Is There a Market?
• Customer Surveys and Questionnaires
• Focus Groups
• Prototypes.
• In-Home Trials
• "Windshield" Research
• Secondary Research
• Hands on . . . How to: Do YouWant Fries with Those Crickets?
• Financial Feasibility Analysis: Is There Enough Margin?
• Capital Requirements
• Estimated Earnings
• Time Out of Cash
• Return on Investment
• Entrepreneur Feasibility: Is This Idea Right for Me?
• Developing and Testing a Business Model
• You be the Consultant: RendezWoof: Creating a Minimal Viable Product for a Mobile App
• You be the Consultant: When to Call It Quits on a New Business
• Conclusion
• Chapter Summary by Learning Objective
• Discussion Questions
• Beyond the Classroom
• Endnotes
• Chapter 5: Crafting a Business Plan and Building a Solid Strategic Plan
• The Benefits of Creating a Business Plan
• Three Tests of a Business Plan
• The Elements of a Business Plan
• What Lenders Look for in a Business Plan
• Capital
• Capacity
• Collateral
• Character
• Conditions
• The Pitch: Making the Business Plan Presentation
• Building a Strategic Plan
• You be the Consultant: The Battle of the Plans
• Building a Competitive Advantage
• The Strategic Management Process
• Step 1. Develop a Clear Vision and Translate It into a Meaningful Mission Statement
• Step 2. Assess the Company's Strengths and Weaknesses
• Step 3. Scan the Environment for Significant Opportunities and Threats Facing the Business
• Hands on . . . How to: Beat the Big Guys
• Step 4. Identify the Key Factors for Success in the Business
• Step 5. Analyze the Competition
• You be the Consultant: The Escape Game Seeks to Expand Nationwide
• Step 6. Create Company Goals and Objectives
• You be the Consultant: Finding the Correct Business Model
• Step 7. Formulate Strategic Options and Select the Appropriate Strategies
• Step 8. Translate Strategic Plans into Action Plans
• Step 9. Establish Accurate Controls.
• Conclusion
• Sample Business Plan Outline
• Chapter Summary by Learning Objective
• Discussion Questions
• Beyond the Classroom
• Endnotes
• Chapter 6: Forms of Business Ownership
• Hands on . . . How to: Come Up with the Perfect Moniker for Your Business
• Sole Proprietorships and Partnerships
• Sole Proprietorships
• Advantages of Sole Proprietorships
• Disadvantages of Sole Proprietorships
• Partnerships
• Advantages of Partnerships
• Disadvantages of Partnerships
• You be the Consultant: Making a Partnership Work
• Limited Liability Partnerships
• Corporations
• C Corporations
• S Corporations
• Limited Liability Companies
• How to Create a Legal Business Entity
• Conclusion
• Chapter Summary by Learning Objective
• Discussion Questions
• Beyond the Classroom
• Endnotes
• Chapter 7: Buying an Existing Business
• Buying an Existing Business
• The Advantages of Buying an Existing Business
• Disadvantages of Buying an Existing Business
• The Stages in Acquiring a Business
• The Search Stage
• Step 1. Self-Inventory: Analyze Your Skills, Abilities, and Interests
• Step 2. Develop a List of Criteria
• Step 3. Prepare a List of Potential Candidates
• The Due Diligence Stage
• The Due Diligence Process
• You be the Consultant: The Power of Seller Financing
• The Valuation Stage
• Non-disclosure Agreement
• Methods for Determining the Value of a Business
• The Deal Stage
• You be the Consultant: Would You Buy This Business?
• Hands on . . . How to: Be aSuccessful Negotiator
• The Structure of the Deal
• Letter of Intent
• The Transition Stage
• Conclusion
• Chapter Summary by Learning Objective
• Discussion Questions
• Beyond the Classroom
• Endnotes
• Chapter 8: Franchising and the Entrepreneur
• Types of Franchising
• The Benefits of Buying a Franchise
• A Multitude of Options
• A Business System.
• Management Training and Support.