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|a 658.022
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|a Scarborough, Norman M.
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|a Essentials of Entrepreneurship and Small Business Management, Global Edition.
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|a 9th ed.
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|a Harlow, United Kingdom :
|b Pearson Education Limited,
|c 2018.
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|c ©2019.
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|a 1 online resource (835 pages)
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|a text
|b txt
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|2 rdacarrier
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|a Cover -- Engage, Assess, Apply and Develop Employability Skills with MyLab Entrepreneurship -- Title Page -- Copyright Page -- Brief Contents -- Contents -- Preface -- Acknowledgments -- Section I: The Challenge of Entrepreneurship -- Chapter 1: The Foundations of Entrepreneurship -- The World of the Entrepreneur -- What Is an Entrepreneur? -- The Benefits of Entrepreneurship -- Opportunity to Create Your Own Destiny -- Opportunity to Make a Difference -- You be the Consultant: Making the Most of an Opportunity -- Opportunity to Reach Your Full Potential -- Opportunity to Reap Impressive Profits -- You be the Consultant: Decoding the DNA of the Entrepreneur -- Opportunity to Contribute to Society and Be Recognized for Your Efforts -- Opportunity to Do What You Enjoy and Have Fun at It -- The Potential Drawbacks of Entrepreneurship -- Uncertainty of Income -- Risk of Losing Your Entire Investment -- Long Hours and Hard Work -- Lower Quality of Life Until the Business Gets Established -- High Levels of Stress -- Complete Responsibility -- Discouragement -- Behind the Boom: What's Feeding the Entrepreneurial Fire -- The Cultural Diversity of Entrepreneurship -- Young Entrepreneurs -- You be the Consultant: College: The Ideal Place to Launch a Business -- Women Entrepreneurs -- Minority Enterprises -- Immigrant Entrepreneurs -- Part-Time Entrepreneurs -- Home-Based Businesses -- Family Businesses -- Copreneurs -- Corporate Castoffs -- Encore Entrepreneurs -- Retiring Baby Boomers -- Hands on . . . How to: Launch a Successful Business While You Are Still in College -- The Power of "Small" Business -- Putting Failure into Perspective -- How to Avoid the Pitfalls -- Know Your Business in Depth -- Build a Viable Business Model-And Test It -- Use Lean Start-up Principles -- Know When to Pivot -- Develop a Solid Business Plan -- Manage Financial Resources.
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|a Understand Financial Statements -- Build the Right Team -- Learn to Manage People Effectively -- Set Your Business Apart from the Competition -- Maintain a Positive Attitude -- Developing Skills for Your Career -- Critical Thinking and Problem Solving -- Written and Oral Communication -- Teamwork and Collaboration -- Leadership -- Creativity -- Ethics and Social Responsibility -- Conclusion -- Chapter Summary by Learning Objective -- Discussion Questions -- Beyond the Classroom -- Endnotes -- Chapter 2: Ethics and Social Responsibility: Doing the Right Thing -- An Ethical Perspective -- Three Levels of Ethical Standards -- Moral Management -- The Benefits of Moral Management -- Establishing an Ethical Framework -- Why Ethical Lapses Occur -- An Unethical Employee -- An Unethical Organizational Culture -- Moral Blindness -- Competitive Pressures -- Opportunity Pressures -- Globalization of Business -- Establishing and Maintaining Ethical Standards -- Establishing Ethical Standards -- Maintaining Ethical Standards -- Social Entrepreneurship -- Social Responsibility -- You be the Consultant: Funding Social Ventures Through Franchise Businesses -- Business's Responsibility to the Environment -- Business's Responsibility to Employees -- Cultural Diversity in the Workplace -- Drug Testing -- Sexual Harassment -- Privacy -- Hands on . . . How to: Howto Avoid Sexual HarassmentCharges -- Business's Responsibility to Customers -- Right to Safety -- You be the Consultant: Think Before You Tweet -- Right to Know -- Right to Be Heard -- Right to Education -- Right to Choice -- Business's Responsibility to Investors -- You be the Consultant: But Is It Safe? -- Business's Responsibility to the Community -- Conclusion -- Chapter Summary by Learning Objective -- Discussion Questions -- Beyond the Classroom -- Endnotes.
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|a Chapter 3: Creativity and Innovation: Keys to Entrepreneurial Success -- Creativity, Innovation, and Entrepreneurship -- Creativity-Essential to Survival -- Can Creativity Be Taught? -- Barriers to Creativity -- You be the Consultant: 10 Keys to Business Innovation -- How to Enhance Creativity -- Enhancing Organizational Creativity -- Enhancing Individual Creativity -- The Creative Process -- Hands on . . . How to: Createa Culture of Creativity andInnovation -- Step 1. Preparation -- Step 2. Investigation -- Step 3. Transformation -- Step 4. Incubation -- Step 5. Illumination -- Step 6. Verification -- Step 7. Implementation -- Techniques for Improving the Creative Process -- Brainstorming -- Mind Mapping -- Force-Field Analysis -- TRIZ -- Rapid Prototyping -- Intellectual Property: Protecting Your Ideas -- Patents -- You be the Consultant: How Would You Rule in These Intellectual Property Cases? -- Hands on . . . How to: ProtectYour Company's IntellectualProperty-Both at Home andAbroad -- Copyrights -- Protecting Intellectual Property -- Conclusion -- Chapter Summary by Learning Objective -- Discussion Questions -- Beyond the Classroom -- Endnotes -- Section II: The Entrepreneurial Journey Begins -- Chapter 4: Conducting a Feasibility Analysis and Designing a Business Model -- Idea Assessment -- Feasibility Analysis -- Industry and Market Feasibility -- Porter's Five Forces Model -- Rivalry Among Companies Competing in the Industry -- Hands on . . . How to: Forces Shaping Innovation: The Driverless Car -- Bargaining Power of Suppliers to the Industry -- Bargaining Power of Buyers -- Threat of New Entrants to the Industry -- Threat of Substitute Products or Services -- Five Forces Matrix -- Market Niches -- Product or Service Feasibility Analysis: Is There a Market? -- Customer Surveys and Questionnaires -- Focus Groups -- Prototypes.
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|a In-Home Trials -- "Windshield" Research -- Secondary Research -- Hands on . . . How to: Do YouWant Fries with Those Crickets? -- Financial Feasibility Analysis: Is There Enough Margin? -- Capital Requirements -- Estimated Earnings -- Time Out of Cash -- Return on Investment -- Entrepreneur Feasibility: Is This Idea Right for Me? -- Developing and Testing a Business Model -- You be the Consultant: RendezWoof: Creating a Minimal Viable Product for a Mobile App -- You be the Consultant: When to Call It Quits on a New Business -- Conclusion -- Chapter Summary by Learning Objective -- Discussion Questions -- Beyond the Classroom -- Endnotes -- Chapter 5: Crafting a Business Plan and Building a Solid Strategic Plan -- The Benefits of Creating a Business Plan -- Three Tests of a Business Plan -- The Elements of a Business Plan -- What Lenders Look for in a Business Plan -- Capital -- Capacity -- Collateral -- Character -- Conditions -- The Pitch: Making the Business Plan Presentation -- Building a Strategic Plan -- You be the Consultant: The Battle of the Plans -- Building a Competitive Advantage -- The Strategic Management Process -- Step 1. Develop a Clear Vision and Translate It into a Meaningful Mission Statement -- Step 2. Assess the Company's Strengths and Weaknesses -- Step 3. Scan the Environment for Significant Opportunities and Threats Facing the Business -- Hands on . . . How to: Beat the Big Guys -- Step 4. Identify the Key Factors for Success in the Business -- Step 5. Analyze the Competition -- You be the Consultant: The Escape Game Seeks to Expand Nationwide -- Step 6. Create Company Goals and Objectives -- You be the Consultant: Finding the Correct Business Model -- Step 7. Formulate Strategic Options and Select the Appropriate Strategies -- Step 8. Translate Strategic Plans into Action Plans -- Step 9. Establish Accurate Controls.
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|a Conclusion -- Sample Business Plan Outline -- Chapter Summary by Learning Objective -- Discussion Questions -- Beyond the Classroom -- Endnotes -- Chapter 6: Forms of Business Ownership -- Hands on . . . How to: Come Up with the Perfect Moniker for Your Business -- Sole Proprietorships and Partnerships -- Sole Proprietorships -- Advantages of Sole Proprietorships -- Disadvantages of Sole Proprietorships -- Partnerships -- Advantages of Partnerships -- Disadvantages of Partnerships -- You be the Consultant: Making a Partnership Work -- Limited Liability Partnerships -- Corporations -- C Corporations -- S Corporations -- Limited Liability Companies -- How to Create a Legal Business Entity -- Conclusion -- Chapter Summary by Learning Objective -- Discussion Questions -- Beyond the Classroom -- Endnotes -- Chapter 7: Buying an Existing Business -- Buying an Existing Business -- The Advantages of Buying an Existing Business -- Disadvantages of Buying an Existing Business -- The Stages in Acquiring a Business -- The Search Stage -- Step 1. Self-Inventory: Analyze Your Skills, Abilities, and Interests -- Step 2. Develop a List of Criteria -- Step 3. Prepare a List of Potential Candidates -- The Due Diligence Stage -- The Due Diligence Process -- You be the Consultant: The Power of Seller Financing -- The Valuation Stage -- Non-disclosure Agreement -- Methods for Determining the Value of a Business -- The Deal Stage -- You be the Consultant: Would You Buy This Business? -- Hands on . . . How to: Be aSuccessful Negotiator -- The Structure of the Deal -- Letter of Intent -- The Transition Stage -- Conclusion -- Chapter Summary by Learning Objective -- Discussion Questions -- Beyond the Classroom -- Endnotes -- Chapter 8: Franchising and the Entrepreneur -- Types of Franchising -- The Benefits of Buying a Franchise -- A Multitude of Options -- A Business System.
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|a Management Training and Support.
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|a For courses in small business management, entrepreneurship, and new venture creation and/or management. The foundation to building a successful business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment. Also available with MyLab Entrepreneurship MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Entrepreneurship.
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|a HM241 - Bachelor of Science (Hons.) Tourism Management
|z Syllabus Programme
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| 588 |
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|a Description based on publisher supplied metadata and other sources.
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| 590 |
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|a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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| 650 |
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|a Small business-Management..
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| 650 |
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|a New business enterprises-Management..
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| 650 |
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|a Entrepreneurship.
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| 655 |
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|a Electronic books.
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| 700 |
1 |
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|a Cornwall, Jeffrey R.
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| 720 |
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|a Faculty of Hotel and Tourism Management
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| 720 |
1 |
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|a Roslah Laman
|e Requestor
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| 776 |
0 |
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|i Print version:
|a Scarborough, Norman M.
|t Essentials of Entrepreneurship and Small Business Management, Global Edition
|d Harlow, United Kingdom : Pearson Education Limited,c2018
|z 9781292266022
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| 797 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=https://ebookcentral.proquest.com/lib/uitm-ebooks/detail.action?docID=5573699
|z View fulltext via EzAccess
|