Online advertising and promotion modern technologies for marketing /

• Main Author: Hanafizadeh, Payam, 1974-
• Corporate Author: IGI Global.
• Other Authors: Behboudi, Mehdi, 1983-
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2012.
• Subjects: Internet advertising.; Internet marketing.; Advertising distribution on the affiliation network; Advertising e-business model; Advertising effectiveness; Consumer behavior; Integrated online marketing; Interactive agency; Internet advertising; Lead generation; Motivation and its role in online advertising; Targeting and customizing
• Online Access: Chapter PDFs via platform:

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have amas...

Table of Contents:

• 1. Integrated internet marketing communication (IIMC)
• 2. Internet advertising
• 3. Online advertising vs. offline advertising
• 4. Internet advertising formats
• 5. Advertising agencies and interactive media
• 6. Internet advertising pricing methods: how to calculate advertising costs?
• 7. How online advertising affects buyer behavior
• 8. Internet advertising strategies
• 9. Advertising and e-business
• 10. Effectiveness solutions in online advertising
• 11. The right Internet advertising format (RIAF)
• 12. Lead generation and behavioral marketing.