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| LEADER |
03869nam a2200565 a 4500 |
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19587 |
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IGIG |
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20120323141802.0 |
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m e d |
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cr bn||||m|||a |
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120320s2012 pau fsb 000 0 eng d |
| 010 |
# |
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|z 2011048427
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| 020 |
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|a 9781466608863 (ebook)
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| 020 |
# |
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|z 9781466608856 (hardcover)
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| 020 |
# |
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|z 9781466608870 (print & perpetual access)
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| 024 |
7 |
# |
|a 10.4018/978-1-4666-0885-6
|2 doi
|
| 035 |
# |
# |
|a (CaBNVSL)gtp00551224
|
| 035 |
# |
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|a (OCoLC)807847975
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| 040 |
# |
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|a CaBNVSL
|c CaBNVSL
|d CaBNVSL
|
| 050 |
# |
4 |
|a HF6146.I58
|b H36 2012e
|
| 082 |
0 |
4 |
|a 659.14/4
|2 23
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| 100 |
1 |
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|a Hanafizadeh, Payam,
|d 1974-
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| 245 |
1 |
0 |
|a Online advertising and promotion
|b modern technologies for marketing /
|c Payam Hanafizadeh and Mehdi Behboudi.
|h [electronic resource] :
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| 260 |
# |
# |
|a Hershey, Pa. :
|b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
|c 2012.
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| 300 |
# |
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|a electronic texts (214 p.) :
|b digital files.
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| 504 |
# |
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|a Includes bibliographical references.
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| 505 |
0 |
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|a 1. Integrated internet marketing communication (IIMC) -- 2. Internet advertising -- 3. Online advertising vs. offline advertising -- 4. Internet advertising formats -- 5. Advertising agencies and interactive media -- 6. Internet advertising pricing methods: how to calculate advertising costs? -- 7. How online advertising affects buyer behavior -- 8. Internet advertising strategies -- 9. Advertising and e-business -- 10. Effectiveness solutions in online advertising -- 11. The right Internet advertising format (RIAF) -- 12. Lead generation and behavioral marketing.
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| 506 |
# |
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|a Restricted to subscribers or individual electronic text purchasers.
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| 520 |
3 |
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|a "Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have amassed an array of strategies, tactics, and principles that, it is claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that knowledge to the discipline of online advertising, the assumption being that there is no need to claim any special status for a specific marketing effort such as sports, electronics, or clothing. Online Advertising and Promotion: Modern Technologies for Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. The book will outline the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world"--Provided by publisher.
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| 530 |
# |
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|a Also available in print.
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| 538 |
# |
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|a Mode of access: World Wide Web.
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| 588 |
# |
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|a Description based on title screen (IGI Global, viewed March 20, 2012).
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| 650 |
# |
0 |
|a Internet advertising.
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| 650 |
# |
0 |
|a Internet marketing.
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| 653 |
# |
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|a Advertising distribution on the affiliation network
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| 653 |
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|a Advertising e-business model
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| 653 |
# |
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|a Advertising effectiveness
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| 653 |
# |
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|a Consumer behavior
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| 653 |
# |
# |
|a Integrated online marketing
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| 653 |
# |
# |
|a Interactive agency
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| 653 |
# |
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|a Internet advertising
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| 653 |
# |
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|a Lead generation
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| 653 |
# |
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|a Motivation and its role in online advertising
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| 653 |
# |
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|a Targeting and customizing
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| 700 |
1 |
# |
|a Behboudi, Mehdi,
|d 1983-
|
| 710 |
2 |
# |
|a IGI Global.
|
| 776 |
0 |
# |
|c (Original)
|w (DLC)2011048427
|
| 776 |
0 |
8 |
|i Print version:
|w (DLC) 2011048427
|z 9781466608856
|z 1466608854
|
| 856 |
4 |
1 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-0885-6
|3 Chapter PDFs via platform:
|