Online multimedia advertising techniques and technologies /

• Corporate Author: IGI Global.
• Other Authors: Hua, Xian-Sheng, 1973-, Mei, Tao, 1978-, Hanjalic, A.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2011.
• Subjects: Internet advertising.; Internet marketing.; Multimedia systems.; Adapting online advertising techniques to television; Audience intelligence in online advertising; Click-through rate estimation advertising; Content and attention aware overlay for online video; Contextual in-stream video advertising; Intelligent advertising; Online optimization of banner format and delivery; Personalized advertisement delivery; Targeted mobile advertisement; Virtual product placement
• Online Access: Chapter PDFs via platform:
• Physical Description: electronic texts (300 p.) : ill., digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes bibliographical references.
• ISBN: 9781609601911 (ebook)
• Access: Restricted to subscribers or individual electronic text purchasers.

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher.