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Online multimedia advertising techniques and technologies /

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and t...

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Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Hua, Xian-Sheng, 1973-, Mei, Tao, 1978-, Hanjalic, A.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2011.
Subjects:
Internet advertising.
Internet marketing.
Multimedia systems.
Adapting online advertising techniques to television
Audience intelligence in online advertising
Click-through rate estimation advertising
Content and attention aware overlay for online video
Contextual in-stream video advertising
Intelligent advertising
Online optimization of banner format and delivery
Personalized advertisement delivery
Targeted mobile advertisement
Virtual product placement
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