As heard on TV popular music in advertising /

• Main Author: Klein, Bethany.
• Format: Electronic
• Language: English
• Published: Farnham, England ; Burlington, VT : Ashgate, c2009.
• Series: Ashgate popular and folk music series.
• Subjects: Music in advertising.; Popular music > History and criticism.; Television advertising.; Popular music.; MUSIC > Theory. > Instruction & Study; Electronic books.
• Online Access: ebrary; View fulltext via EzAccess; MyiLibrary

Television commercials are now a standard environment through which we experience popular music. The use of popular music in advertising remains a practice that continues to prompt strong and varied responses from media commentators and music fans. This continuing debate is evidence that the commerc...

Table of Contents:

• As heard on TV : the marriage of popular music and advertising
• Selling revolution : the role of authorship in music licensing
• Commercial art : advertising as an artistic vehicle for music placement
• "The new radio" : music licensing as a response to industry woe
• In perfect harmony : popular music and cola advertising
• Taming rebellion : advertising's control over meaning
• Negotiating the future of popular music in advertising.