As heard on TV popular music in advertising /
Television commercials are now a standard environment through which we experience popular music. The use of popular music in advertising remains a practice that continues to prompt strong and varied responses from media commentators and music fans. This continuing debate is evidence that the commerc...
| Main Author: | |
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| Format: | Electronic |
| Language: | English |
| Published: |
Farnham, England ; Burlington, VT :
Ashgate,
c2009.
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| Series: | Ashgate popular and folk music series.
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| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary |
| Summary: | Television commercials are now a standard environment through which we experience popular music. The use of popular music in advertising remains a practice that continues to prompt strong and varied responses from media commentators and music fans. This continuing debate is evidence that the commercialization of the popular arts comes inbuilt not only with advantages but also with strain. As Heard on TV explores the gap between the limited academic research conducted on this subject and the countless popular assessments insisting on the cultural significance of the practice. |
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| Physical Description: | 1 online resource (168 p.) |
| Bibliography: | Includes bibliographical references (p. [149]-159) and index. |
| ISBN: | 9780754693345 (electronic bk.) 0754693341 (electronic bk.) |