Beyond buzz the next generation of word-of-mouth marketing /
| Main Author: | |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
New York :
AMACOM,
c2007.
|
| Subjects: | |
| Online Access: | Books24x7 ebrary View fulltext via EzAccess MyiLibrary |
| LEADER | 02987cam a22005654a 4500 | ||
|---|---|---|---|
| 001 | 178 | ||
| 003 | OCoLC | ||
| 005 | 20130710235501.0 | ||
| 006 | m o d | ||
| 007 | cr |n| | ||
| 008 | 061030s2007 nyua ob 001 0 eng c | ||
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| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | # | |a Kelly, Lois |d 1955- |
| 245 | 1 | 0 | |a Beyond buzz |b the next generation of word-of-mouth marketing / |c Lois Kelly. |h [electronic resource] : |
| 260 | # | # | |a New York : |b AMACOM, |c c2007. |
| 300 | # | # | |a 1 online resource (x, 228 p.) : |b ill. |
| 504 | # | # | |a Includes bibliographical references (p. 213-220) and index. |
| 505 | 0 | # | |a Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources. |
| 650 | # | 0 | |a Communication in marketing. |
| 650 | # | 0 | |a Marketing. |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x General. |x Marketing |2 bisacsh |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh |
| 655 | # | 4 | |a Electronic books. |
| 776 | 0 | 8 | |a Kelly, Lois, 1955- |d New York : AMACOM, c2007 |i Print version: |t Beyond buzz. |w (OCoLC)74916050 |w (DLC) 2006036160 |z 0814473830 |z 9780814473832 |
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