Beyond buzz the next generation of word-of-mouth marketing /
| Main Author: | |
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| Format: | Electronic |
| Language: | English |
| Published: |
New York :
AMACOM,
c2007.
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| Subjects: | |
| Online Access: | Books24x7 ebrary View fulltext via EzAccess MyiLibrary |
| Physical Description: | 1 online resource (x, 228 p.) : ill. |
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| Bibliography: | Includes bibliographical references (p. 213-220) and index. |
| ISBN: | 9780814473832 (hardcover) 0814473830 (hardcover) 9780814429907 (electronic bk.) 0814429904 (electronic bk.) |