Communicating strategy
Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical in...
| Main Author: | |
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| Format: | Electronic |
| Language: | English |
| Published: |
Aldershot ; Burlington, VT :
Gower,
c2008.
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| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary Books24x7 |
| LEADER | 03525cam a2200601Ma 4500 | ||
|---|---|---|---|
| 001 | 1688 | ||
| 003 | OCoLC | ||
| 005 | 20130711004145.0 | ||
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| 008 | 071105s2008 enka ob 001 0 eng d | ||
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| 100 | 1 | # | |a Jones, Phil, |d 1958 August 21- |
| 245 | 1 | 0 | |a Communicating strategy |c Phil Jones. |h [electronic resource] / |
| 260 | # | # | |a Aldershot ; |a Burlington, VT : |b Gower, |c c2008. |
| 300 | # | # | |a 1 online resource (xv, 179 p.) : |b ill. |
| 504 | # | # | |a Includes bibliographical references and index. |
| 505 | 0 | # | |a Cover; Contents; List of Figures; List of Tables; Preface; Chapter 1 They Don't Get the Strategy; Chapter 2 Ten Heresies; Chapter 3 Communicate What, to Whom and Why?; Chapter 4 Understanding and Motivating Change; Chapter 5 What's in it for ...?; Chapter 6 Developing the Story of the Strategy; Chapter 7 Let Me Tell You a Story; Chapter 8 The Aligned Management Team; Chapter 9 The Handcuffed Organization; Chapter 10 Developing Your Communcations Strategy and Plan; Chapter 11 Final Thoughts; Appendix: The Channels: Communicating the Message; Index. |
| 520 | # | # | |a Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent strategy message. |
| 588 | # | # | |a Description based on print version record. |
| 650 | # | 0 | |a Communication in management. |
| 650 | # | 0 | |a Strategic planning. |
| 650 | # | 0 | |a Leadership. |
| 650 | # | 0 | |a Employee motivation. |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x General. |x Business Communication |2 bisacsh |
| 655 | # | 4 | |a Electronic books. |
| 776 | 0 | 8 | |a Jones, Phil. |d Aldershot, Hampshire, England ; Burlington, VT : Gower, c2008 |i Print version: |t Communicating strategy. |w (OCoLC)176925359 |w (DLC) 2007931873 |z 056608810X |z 9780566088100 |
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