Communicating strategy
Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical in...
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| Format: | Electronic |
| Language: | English |
| Published: |
Aldershot ; Burlington, VT :
Gower,
c2008.
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| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary Books24x7 |
| Summary: | Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent strategy message. |
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| Physical Description: | 1 online resource (xv, 179 p.) : ill. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780754682882 (electronic bk.) 0754682889 (electronic bk.) |