Embedded Lead Users inside the Firm How Innovative User Employees contribute to the Corporate Product Innovation Process /
The central phenomenon of this book are embedded lead users (ELUs): employees of firms who exhibit lead user characteristics in relation to their employing firms products or services. Examples for this phenomenon exist amongst others in the sporting industry in which users of sporting goods are at...
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| Format: | Electronic |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2013.
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| Series: | Forschungs-/Entwicklungs-/Innovations-Management
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| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-658-00066-0 |