Effective business writing

• Main Author: Forsyth, Patrick.
• Format: Electronic
• Language: English
• Published: London ; Philadelphia : Kogan Page, 2009.
• Series: Creating success.
• Subjects: Business writing.; Business communication.; BUSINESS & ECONOMICS > General. > Business Communication; Electronic books.
• Online Access: View fulltext via EzAccess

Effective Business Writing teaches you how to write informatively, persuasively and memorably and tackles many forms of communication such as letters, emails, faxes, press releases, newsletters, advertisements, reports and proposals. Clear and distinctive written communications are essential if you...

Table of Contents:

• Copyright; Table of contents; Preface; 1 Introduction: problems and opportunities; 2 Getting the right words down; 3 Using language effectively; 4 Making it persuasive; 5 Matching style to method; 6 Shorter documents:dos and don'ts of the ubiquitous e-mail; 7 Longer documents; Postscript.