Effective business writing

Effective Business Writing teaches you how to write informatively, persuasively and memorably and tackles many forms of communication such as letters, emails, faxes, press releases, newsletters, advertisements, reports and proposals. Clear and distinctive written communications are essential if you...

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Bibliographic Details
Main Author: Forsyth, Patrick.
Format: Electronic
Language:English
Published: London ; Philadelphia : Kogan Page, 2009.
Series:Creating success.
Subjects:
Online Access:View fulltext via EzAccess
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245 1 0 |a Effective business writing  |c Patrick Forsyth.  |h [electronic resource] / 
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490 1 # |a Creating success 
505 0 # |a Copyright; Table of contents; Preface; 1 Introduction: problems and opportunities; 2 Getting the right words down; 3 Using language effectively; 4 Making it persuasive; 5 Matching style to method; 6 Shorter documents:dos and don'ts of the ubiquitous e-mail; 7 Longer documents; Postscript. 
520 # # |a Effective Business Writing teaches you how to write informatively, persuasively and memorably and tackles many forms of communication such as letters, emails, faxes, press releases, newsletters, advertisements, reports and proposals. Clear and distinctive written communications are essential if you wish to create a favourable impression, project personal and corporate personality and strike a distinctive note. Effective Business Writing will help you to formulate a systematic approach to writing that makes its easier and quicker to get the right words down, avoiding the dangers of bland and fo. 
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