Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Friedrichsen, Mike. (Editor), M<U+00fc>hl-Benninghaus, Wolfgang. (Editor)
• Format: Electronic
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Series: Media Business and Innovation
• Subjects: Economics.; Marketing.; Mass media.; Economics/Management Science.; Media Management.; Communication Studies.; Media Research.; Public Relations.
• Online Access: https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-642-28897-5

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and commu...

Table of Contents:

• Preface
• Part I: Introduction
• Part II: Management with Social Media
• Part III: New Value Chain with Social Media
• Part IV: Forms and Content of Social Media
• Part V: Social Media: Impact and Users
• VI Conclusion.