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130530s2013 gw | s |||| 0|eng d |
| 020 |
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|a 9783642288975
|9 978-3-642-28897-5
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7 |
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|a 10.1007/978-3-642-28897-5
|2 doi
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| 050 |
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|a HD28-70
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7 |
|a KNT
|2 bicssc
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|a JFD
|2 bicssc
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|a BUS070060
|2 bisacsh
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|a 658
|2 23
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| 100 |
1 |
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|a Friedrichsen, Mike.
|e editor.
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| 245 |
1 |
0 |
|a Handbook of Social Media Management
|b Value Chain and Business Models in Changing Media Markets /
|c edited by Mike Friedrichsen, Wolfgang M<U+00fc>hl-Benninghaus.
|h [electronic resource] :
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| 264 |
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1 |
|a Berlin, Heidelberg :
|b Springer Berlin Heidelberg :
|b Imprint: Springer,
|c 2013.
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| 300 |
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|a IX, 880 p. 174 illus., 47 illus. in color.
|b online resource.
|
| 336 |
# |
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|a text
|b txt
|2 rdacontent
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| 337 |
# |
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|a computer
|b c
|2 rdamedia
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| 338 |
# |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 490 |
1 |
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|a Media Business and Innovation
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| 505 |
0 |
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|a Preface -- Part I: Introduction -- Part II: Management with Social Media -- Part III: New Value Chain with Social Media -- Part IV: Forms and Content of Social Media -- Part V: Social Media: Impact and Users -- VI Conclusion.
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| 520 |
# |
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|a Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book<U+0019>s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
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| 650 |
# |
0 |
|a Economics.
|
| 650 |
# |
0 |
|a Marketing.
|
| 650 |
# |
0 |
|a Mass media.
|
| 650 |
1 |
4 |
|a Economics/Management Science.
|
| 650 |
2 |
4 |
|a Media Management.
|
| 650 |
2 |
4 |
|a Communication Studies.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
2 |
4 |
|a Media Research.
|
| 650 |
2 |
4 |
|a Public Relations.
|
| 700 |
1 |
# |
|a M<U+00fc>hl-Benninghaus, Wolfgang.
|e editor.
|
| 710 |
2 |
# |
|a SpringerLink (Online service)
|
| 773 |
0 |
# |
|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783642288968
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| 830 |
# |
0 |
|a Media Business and Innovation
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-642-28897-5
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| 912 |
# |
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|a ZDB-2-SBE
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| 950 |
# |
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|a Business and Economics (Springer-11643)
|