Too Good To Fail Creating Marketplace Value from the Worlds Brightest Minds /

• Main Author: Gross, Clifford M. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2013.
• Series: Management for Professionals,
• Subjects: Economics.; Industrial management.; Economics/Management Science.; Management/Business for Professionals.; Innovation/Technology Management.; R & D/Technology Policy.
• Online Access: https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-319-00281-1

Too Good to Fail: Creating Marketplace Value form the Worlds Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first ti...

Table of Contents:

• Chapter 1. Open Innovation: R&D Goes Global with a World of New Technologies
• Chapter 2. The Technology Transfer Eco-system
• Chapter 3. Intellectual Capital: The World's Fastest Growing Asset Class
• Chapter 4. Network Strategies for Growing Emerging Markets
• Chapter 5. The Role of Design in Bringing Innovation to the Marketplace
• Chapter 6. Leadership Required for Embracing New Technologies
• Chapter 7. The Growth of China's Technology Transfer Industry.