Too Good To Fail Creating Marketplace Value from the Worlds Brightest Minds /
Too Good to Fail: Creating Marketplace Value form the Worlds Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first ti...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2013.
|
| Series: | Management for Professionals,
|
| Subjects: | |
| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-319-00281-1 |