Global public relations spanning borders, spanning cultures /
Other Authors: | , |
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Format: | Electronic |
Language: | English |
Published: |
London :
New York : Routledge,
c2009.
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Subjects: | |
Online Access: | ebrary View fulltext via EzAccess MyiLibrary |
Table of Contents:
- Common ground
- Evolution of the profession
- Theories and methods
- Comparative cultural metrics
- Structural comparisons
- The state of the public relations profession
- South and Southeast Asia
- Evolutionary public relations in China, Japan and South Korea
- The Middle East
- Public relations in sub-Saharan Africa
- Latin America
- Central and Eastern Europe
- Western Europe and "legacy" countries
- A look to the future.