Global public relations spanning borders, spanning cultures /

Bibliographic Details
Other Authors: Freitag, Alan., Stokes, Ashli Quesinberry.
Format: Electronic
Language:English
Published: London : New York : Routledge, c2009.
Subjects:
Online Access:ebrary
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Table of Contents:
  • Common ground
  • Evolution of the profession
  • Theories and methods
  • Comparative cultural metrics
  • Structural comparisons
  • The state of the public relations profession
  • South and Southeast Asia
  • Evolutionary public relations in China, Japan and South Korea
  • The Middle East
  • Public relations in sub-Saharan Africa
  • Latin America
  • Central and Eastern Europe
  • Western Europe and "legacy" countries
  • A look to the future.