Global public relations spanning borders, spanning cultures /
| Other Authors: | , |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
London :
New York : Routledge,
c2009.
|
| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary |
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| 245 | 0 | 0 | |a Global public relations |b spanning borders, spanning cultures / |c [edited by] Alan R. Freitag and Ashli Quesinberry Stokes. |h [electronic resource] : |
| 260 | # | # | |a London : |b New York : |b Routledge, |c c2009. |
| 300 | # | # | |a 1 online resource (xviii, 310 p.) : |b ill. |
| 504 | # | # | |a Includes bibliographical references and index. |
| 505 | 0 | # | |a Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Structural comparisons -- The state of the public relations profession -- South and Southeast Asia -- Evolutionary public relations in China, Japan and South Korea -- The Middle East -- Public relations in sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and "legacy" countries -- A look to the future. |
| 588 | # | # | |a Description based on print version record. |
| 650 | # | 0 | |a Public relations |v Cross-cultural studies. |
| 650 | # | 0 | |a Intercultural communication. |
| 650 | # | 0 | |a Culture and globalization. |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh |
| 655 | # | 4 | |a Electronic books. |
| 700 | 1 | # | |a Freitag, Alan. |
| 700 | 1 | # | |a Stokes, Ashli Quesinberry. |
| 776 | 0 | 8 | |d London : New York : Routledge, c2009 |i Print version: |t Global public relations. |w (OCoLC)220098727 |w (DLC) 2008014022 |z 041544814X |z 9780415448147 |
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