E-Commerce Strategy Text and Cases /

• Main Author: Mohapatra, Sanjay. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: Boston, MA : Springer US : Imprint: Springer, 2013.
• Series: Springer Texts in Business and Economics,
• Subjects: Economics.; Management information systems.; Economics/Management Science.; Business Information Systems.; e-Commerce/e-business.; Information Systems Applications (incl. Internet).
• Online Access: https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-1-4614-4142-7

This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations�to show how better re...

Table of Contents:

• Understanding E-commerce
• Technology of E-commerce
• Web Page Hosting
• Concepts in E-commerce
• Understanding E-commerce Product Design Strategy
• E-commerce and Online Auctions
• E-commerce Strategy
• Channels in E-commerce
• E-commerce Portal Design Strategy
• Future Trend -�Social Commerce
• Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.