Developing B2B Social Communities KEYS TO GROWTH, INNOVATION, AND CUSTOMER LOYALTY /
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty�explains why business-to-business companies need a robust online community strategy to survive and flourish in todays changing economy and shows you how to design and execute your companys strategy successfully. Se...
| Main Authors: | , , |
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| Corporate Author: | |
| Format: | Electronic |
| Language: | English |
| Published: |
Berkeley, CA :
Apress : Imprint: Apress,
2013.
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| Subjects: | |
| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-1-4302-4714-2 |