Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches /
This book focuses on the development and cross-cultural testing of a construct of reputation rooted in resource-based theories. No study has ever asked organizational customers to rate the importance of a suppliers positive reputation on their buying decision. The results of the survey contribute s...
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| Format: | Electronic |
| Language: | English |
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Heidelberg :
Physica-Verlag HD,
2010.
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| Series: | Contributions to Management Science,
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| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-7908-2357-8 |