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100301s2010 gw | s |||| 0|eng d |
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|a 9783790823578
|9 978-3-7908-2357-8
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|a 10.1007/978-3-7908-2357-8
|2 doi
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|a 658.8
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|a Falkenreck, Christine.
|e author.
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|a Reputation Transfer to Enter New B-to-B Markets
|b Measuring and Modelling Approaches /
|c by Christine Falkenreck.
|h [electronic resource] :
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| 264 |
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|a Heidelberg :
|b Physica-Verlag HD,
|c 2010.
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| 300 |
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|a XXII, 229 p. 43 illus.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
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|a text file
|b PDF
|2 rda
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|a Contributions to Management Science,
|x 1431-1941
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|a Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on Corporate Reputation and Reputation Transfer.-Perspectives of Relationship Marketing; Defining Corporate Reputation in B-to-B Relationships; A Standard Construct of Reputation Useful and Appropriate?; The Concept of Reputation Transfer; The Relevance of Direct Marketing Media to Build CR; Defining and Quantifying Culture. - Development of Constructs and Related Hypotheses -- The C-OAR-SE Procedure for Scale Development; Formative versus Reflective Measurement Models; Moderating and Mediating Effects in Causal Models; Applying the Bonferroni-Holm s Procedure; Development of Constructs; Related Hypotheses;Structural Model of Reputation and Reputation Transfer. - Empirical Survey -- Markets Under Consideration; The Measurement Model. - Results and Findings. - Synopsis of Measurement Criteria;Model Validation; Assessment of Research Hypotheses; Findings related to Countries and Stakeholder Groups; Discussion of Research Questions. - Conclusions, Implications and Research Suggestions. - Scientific Implications; Managerial Implications; Conclusions and Outlook. - References. - Annex.
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|a This book focuses on the development and cross-cultural testing of a construct of reputation rooted in resource-based theories. No study has ever asked organizational customers to rate the importance of a supplier s positive reputation on their buying decision. The results of the survey contribute substantially to our understanding of reputation measuring and managing. This book is the first to highlight the cross-link between reputation, reputation transfer and culture, and argues that to develop one cross-culturally valid construct of reputation, which can be used in both B-to-B and B-to-C contexts is neither useful nor appropriate.
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| 650 |
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|a Economics.
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|a Marketing.
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|a Economics/Management Science.
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|a Marketing.
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|a e-Commerce/e-business.
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|a SpringerLink (Online service)
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|t Springer eBooks
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| 776 |
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|i Printed edition:
|z 9783790823561
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| 830 |
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|a Contributions to Management Science,
|x 1431-1941
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| 856 |
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|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-7908-2357-8
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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