Media messages and public health a decisions approach to content analysis /
| Other Authors: | |
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| Format: | Electronic |
| Language: | English |
| Published: |
New York :
Routledge,
2009.
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| Series: | Communication series. Applied communication.
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| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary |
Table of Contents:
- Using theory to inform content analysis / Jennifer Manganello and Martin Fishbein
- Linking content analysis and media effects research / Dale Kunkel
- Defining and measuring key content variables / W. James Potter
- Sampling and content analysis : an overview of the issues / Amy B. Jordan and Jennifer Manganello
- Reliability for content analysis / Kimberly A. Neuendorf
- Research ethics in content analysis / Nancy Signorielli
- Teens and the new media environment : challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin
- Sexually explicit content viewed by teens on the Internet / Laura F. Salazar ... [et al.]
- (De)coding television's representation of sexuality : beyond behaviours and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah L. Tolman
- Linking media content to media effects : the RAND television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu
- Health messages on prime-time television : a longitudinal content analysis / Sheila T. Murphy ... [et al.]
- Receiver-oriented message analysis : lessons from alcohol advertising / Erica Weintraub Austin
- Violent video games : challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith
- Non-academic audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel
- Advancing the science of content analysis / Amy B. Jordan ... [et al.].