The Right Sensory Mix Targeting Consumer Product Development Scientifically /
Berry-AMA Book Prize FINALIST 2011! The Right Sensory Mix is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.�� The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had signifi...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2010.
|
| Subjects: | |
| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-642-12093-0 |
Table of Contents:
- 1 Coming to our Senses
- 2 Detecting Profitable Markets
- 3 Predicting Consumers' Behavior
- 4 The Right Sensory Mix
- 5 Increasing the Innovation Hit Rate.