The Right Sensory Mix Targeting Consumer Product Development Scientifically /
Berry-AMA Book Prize FINALIST 2011! The Right Sensory Mix is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.�� The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had signifi...
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| Format: | Electronic |
| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2010.
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| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-642-12093-0 |