SME internationalization strategies : innovation to conquer new markets /
Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such a...
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| Format: | eBook |
| Language: | English |
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Newark :
John Wiley & Sons, Incorporated,
2018.
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| Online Access: | View fulltext via EzAccess |