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02094nam a2200445Ia 4500 |
| 001 |
ocn320683746 |
| 003 |
OCoLC |
| 005 |
20090510093629.0 |
| 006 |
m d |
| 007 |
cr cnu---unuuu |
| 008 |
090510s2006 enka sb 001 0 eng d |
| 040 |
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|a N$T
|c N$T
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| 020 |
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|a 9780754681540 (electronic bk.)
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| 020 |
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|a 0754681548 (electronic bk.)
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| 035 |
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|a (OCoLC)320683746
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| 035 |
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|a 270031
|b (N$T)
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| 050 |
1 |
4 |
|a HD9999.I492
|b R69 2016eb
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| 082 |
0 |
4 |
|a 025.04068/8
|2 22
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| 049 |
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|a N$TA
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| 100 |
1 |
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|a Rowley, J. E.
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| 245 |
1 |
0 |
|a Information marketing
|h [electronic resource] /
|c Jennifer Rowley.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Aldershot, England ;
|a Burlington, VT :
|b Ashgate,
|c c2016.
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| 300 |
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|a xvi, 228 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
|
| 526 |
0 |
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|a IM244 - Bachelor of Information Science (Hons.) Library Management
|z Syllabus Programme
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| 533 |
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|a Electronic reproduction.
|b Boulder, Colo. :
|c NetLibrary,
|d 2009.
|n Available via World Wide Web.
|n Access may be limited to NetLibrary affiliated libraries.
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| 650 |
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0 |
|a Information services
|x Marketing.
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| 650 |
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0 |
|a Information services industry.
|
| 650 |
1 |
7 |
|a Marketing.
|2 gtt
|
| 650 |
1 |
7 |
|a Informatie.
|2 gtt
|
| 650 |
1 |
7 |
|a Informatiemaatschappij.
|2 gtt
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| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 710 |
2 |
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|a NetLibrary, Inc.
|
| 776 |
1 |
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|c Original
|z 0754644138
|z 9780754644132
|w (DLC) 2005031654
|w (OCoLC)62281774
|
| 856 |
4 |
0 |
|z View fulltext via EzAccess
|u https://ezaccess.library.uitm.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=270031
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| 910 |
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|a cpp2430
|
| 966 |
0 |
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|a 2021
|b EBSCOhost
|c UiTM Library
|d Hazrul Amir Tomyang
|e Faculty of Information Management
|f EBSCO International Inc.
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| 994 |
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|a 02
|b N$T
|