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03415cam a2200673Ia 4500 |
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ocn316990879 |
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OCoLC |
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20170124072432.8 |
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m o d |
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cr cnu---unuuu |
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090325s2009 enk ob 001 0 eng d |
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|z 2008005945
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|a N$T
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|a 10.1002/9781444304954
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|a (OCoLC)316990879
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|a 200753
|b MIL
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|b W55 2009eb
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|a 302.23
|2 22
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|a MAIN
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100 |
1 |
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|a Wilson, Tony,
|d 1947-
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245 |
1 |
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|a Understanding media users :
|b from theory to practice /
|c Tony Wilson.
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1 |
|a Chichester ;
|a Malden, MA :
|b Wiley-Blackwell,
|c 2009.
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300 |
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|a 1 online resource (219 pages)
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336 |
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|a text
|b txt
|2 rdacontent
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337 |
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Includes bibliographical references (pages 176-203) and index.
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|a A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.
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588 |
0 |
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|a Print version record.
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650 |
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0 |
|a Mass media
|x Audiences.
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650 |
|
7 |
|a SOCIAL SCIENCE
|x Media Studies.
|2 bisacsh
|
650 |
|
7 |
|a Mass media
|x Audiences.
|2 fast
|0 (OCoLC)fst01011223
|
650 |
1 |
7 |
|a Mediagebruik.
|2 gtt
|0 (NL-LeOCL)107278812
|
650 |
1 |
7 |
|a Maatschappij.
|2 gtt
|0 (NL-LeOCL)078580455
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655 |
|
4 |
|a Electronic books.
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776 |
0 |
8 |
|i Print version:
|a Wilson, Tony, 1947-
|t Understanding media users.
|d Chichester ; Malden, MA : Wiley-Blackwell, 2009
|z 9781405155663
|z 1405155663
|w (DLC) 2008005945
|w (OCoLC)192045699
|
856 |
4 |
0 |
|z View fulltext via EzAccess
|u https://ezaccess.library.uitm.edu.my/login?url=https://doi.org/10.1002/9781444304954
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994 |
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|a 92
|b DG1
|